US auto giant GM is dropping Apple CarPlay, how do you feel about this decision? What impact will it have on the car owner experience?
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This kind of thing is not uncommon in the booming technology industry. Let me give you an example, 10-15 years ago after the mobile industry entered the LTE (so-called 4G era), it began to take an unprecedented hostile attitude towards OTT (Over The Top) category of mobile applications and business service providers, technically thinking of various ways to classify and abstract the huge mobile network according to capacity and quality of service, for the third-party OTT provides standard open interfaces and charges for To B direction (i.e. OTT direction) according to different dimensional levels.
The goal is very clear: to avoid being reduced to a data pipeline, and a lot of profits and attention will be cheaply ceded to Internet companies. Of course, there is still controversy whether this is considered a retrograde practice. But any enterprise, the closer to the end customer, the more advantageous it is naturally ...... This is an immutable law, and can not be easily shaken.
There is no way, the trend of the times. Customers hold in their hands every day is the cell phone, playing a variety of Internet applications and services, sorry, the middle of the pipe I can not feel, feel that you are too slow. This truth in the general and Apple for the car system battle, the reason is the same: we are directly to the end user to compete for favor, after all, selling cars do not want to sell cars this hammer sale, in the whole vehicle use cycle, the occurrence of a variety of services and applications of subscription fees, who does not covet it?
Apple is closer to the customer, who can't leave their phone for more than 10 hours a day, but the customer only spends about 2 hours in the cockpit, so it's obvious who is more persuasive in this tussle. Unless GM can provide a more perfect mobile application experience, consider the integration needs of the customer experience, and a large number of mobile applications occurring in the car is actually the essence of the continuation of the mobile application, surrender.
The goal is very clear: to avoid being reduced to a data pipeline, and a lot of profits and attention will be cheaply ceded to Internet companies. Of course, there is still controversy whether this is considered a retrograde practice. But any enterprise, the closer to the end customer, the more advantageous it is naturally ...... This is an immutable law, and can not be easily shaken.
There is no way, the trend of the times. Customers hold in their hands every day is the cell phone, playing a variety of Internet applications and services, sorry, the middle of the pipe I can not feel, feel that you are too slow. This truth in the general and Apple for the car system battle, the reason is the same: we are directly to the end user to compete for favor, after all, selling cars do not want to sell cars this hammer sale, in the whole vehicle use cycle, the occurrence of a variety of services and applications of subscription fees, who does not covet it?
Apple is closer to the customer, who can't leave their phone for more than 10 hours a day, but the customer only spends about 2 hours in the cockpit, so it's obvious who is more persuasive in this tussle. Unless GM can provide a more perfect mobile application experience, consider the integration needs of the customer experience, and a large number of mobile applications occurring in the car is actually the essence of the continuation of the mobile application, surrender.